Arlosoul: Visualize Innovation

is a Denver-based, women-owned consulting and strategy firm. Since 2014, Arlosoul has partnered with and consulted for a variety of local, regional, national and multi- national organizations and businesses from the private sector, non-profit industry and local, state and federal agencies and departments.

Using visual strategy and strong facilitation, Arlosoul’s primary business is to co-design, facilitate and elevate the capacity of its clients to accomplish the work they identify as “mission critical”. This work frequently involves exploring, understanding, segmenting, “making meaning” of, and strategizing about the complex challenges presented for which there are no ready or apparent solutions.

Does this
really work?


We co-create environments where people
collaborate perform, succeed + love their work.

How we
do it



the Work


Arlosoul’s strategic illustrations are well-developed visual concepts that align to the outcomes
defined by you, your team and other stakeholders. Unique and customized illustrations depict
YOUR North Star, actions and approach.

Building on current cognitive and brain research about how people learn and apply learning at, and in, work. We know that pictures are:


A fast way to get agreement and consensus with a group

its easierto get agreement on an image vs. text


An efficient way for the brain to process information

up to 60 times faster than just reading text


An effective and efficient way of making new ideas

and knowledge “stick”


A practical and fun way for people

to share their thinking and ideas


Useful for all learning styles

to make meaning of what is important and how to apply it


Pictures keep people engaged

and create an enduring memory/recall of a shared experience

Once the illustrations are completed, they can be digitally scanned and delivered in user-friendly formats to use as communication tools, track success of plans made, share compelling ideas with others (including internal and external stakeholders), and execute on strategies you have designed.

Breakthrough 2020

Tired enough of the stuckness? What would it look like to see your vision, literally, on a page, reframe your limiting beliefs into opportunities for action and develop the courage and confidence to overcome those obstacles? Great news – it is possible.

Designed for individuals and teams, Arlosoul combines exceptional coaching with visual strategy and business acumen to uncover what’s holding you back and co-create your action plan for success.

Breakthrough Journey:

1. Assets and current awesomeness
2. Where do YOU want to go?
3. Making your breakthrough


History of

Graphic Recording/Graphic Facilitation/Strategic Illustration and Ultimately – VISUAL STRATEGY

David Sibbet, Sandra Florstedt, Geoff Ball, offered 1st public workshop “Group Graphics”

Gareth Morgan, David Sibbet, Jennifer Landau, Suzanne Bailey, Joan McIntosh, & Bob Horn, helped define the field of “Graphic Recording”, “Graphic Facilitation”, “Graphic Process Consulting” & “Information Design.”

Karen Stratvert, Lynn Kearny, Leslie Salmon Zhu and Susan Kelly founded International Forum for Visual Practitioners.

Other early leaders – Jennifer Hammond Landau, Suzanne Bailey, Joan McIntosh, Bob Horn (UK), Ulric Rudebeck (Sweden), Nancy Margulies

Visual Practitioners – Janine Underhill and Patti Dobrowolski and strategist, Christine Chopyak launch Alchemy: the Art of Transforming Business

2-day Alchemy Graphic Recording class hosted in Paris, France where the words “strategic” and “illustration” come together to better describe the business orientation and value-add of visual in business

Patty Dobrowloski – Drawing Solutions

The Graphic Facilitator’s Guide: how to use your listening, thinking and drawing to make meaning

Christine Chopyak – Picture Your Business Strategy: Transform Decisions Through the Power of Visuals

Visual Strategy + Facilitation = Inspired Growth + organization and business transformation – Arlosoul: Visualize Innovation